What Does Customisation Mean

Customisation is a marketing tool that can be used to point the recipient as individual as possible. Instead of displaying the same detail or offers to all customers without distinction, you provide each customer with tailor-made, personalized content. These should match their interests, purchasing behavior or similar as well as possible approach. The procedure is based on the needs of the customer and enables them to have a user experience that is exactly is tailored to him, giving him relevant and interesting details.

Goals of Customisation

Companies aim to use this term to increase sales and retain customers in the long term. This works sustainably if customisation is first aligned to the needs of the customer. Even if this claim sounds superfluous – after all, the term already includes customer direction – there is well-intentioned and well-done focus on customer. This means that the user himself benefits first from good and functioning. For example, he needs less time to find content or items if he is shown suitable offers thanks to precise target group and segmentation.

What Does Customisation Mean
What Does Customisation Mean

Inventory data can be helpful as a basic for customisation. However, it can also work without any knowledge of data and can be based on current behavior, the situation and the device. Overall, the more you know the behavior and interests of users, the better you can respond to their needs in marketing.

Useful information can be determined from the behavior, the end device used, the situation and also via cookies and surveys as well as extras or identify loyalty projects. Companies can also set up user areas or provide an app where parties can create a profile and enter their information and interests.


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